New Whistler resort owner aims to make skiing more affordable
Published on: August 8, 2016
Vail Resorts says it will slash the price of a Whistler season pass starting in 2017 — normally around $2,000 Cdn — to roughly half that, and fold it into Vail’s popular 13-resort Epic Pass, which currently sells for US$809.
The rewriting of season pass holder fees is one of the more immediate consumer benefits of a friendly cash-and-stock takeover of Whistler Blackcomb, the crown jewel of North America’s ski resorts, by Colorado-based resort giant Vail Resorts. It is the first foray into Canada by Vail, which in recent years has been on a buying spree and now owns nine other mountain resorts and two ski areas in the U.S. and Australia.